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Refereed Publications

Journal Articles

Rome, Alexandra S., Florian Maurice, and Jack S. Tillotson (2021), “Cultural Camouflage: How Consumers Perform Concealment Practices and Blending Techniques to Insulate Cultural Membership,” Journal of Marketing Management, https://doi.org/10.1080/0267257X.2021.1974077 
Vito Tassiello, Tillotson, Jack S., and Alexandra S. Rome (2020), “Alexa, order me a pizza!: The mediating role of psychological power in the consumer–voice assistant interaction,” Psychology and Marketing, https://doi.org/10.1002/mar.21488

Rome, Alexandra S., Stephanie O’Donohoe, and Susan Dunnett (2020), “Problematizing the Postfeminist Gaze: A  Critical Exploration of Young Women’s Readings of Gendered Power Relations in Advertising,” Journal of Macromarketing, 40 (4), 546-562.

Tillotson, Jack S., Vito Tassiello, Alexandra S. Rome, and Katariina Helaniemi (2020), “The Spirit of Sauna: Legitimating the Finnish Place Brand,” Journal of Place Management and Development, https://doi.org/10.1108/JPMD-12-2019-0109.

Rome, Alexandra S. and Aliette Lambert (2020), “(Wo)men on Top? Postfeminist Contradictions in Young Women’s Sexual Narratives,” Marketing Theory, https://doi.org/10.1177/1470593120926240.

Hawkins, Matthew A. and Alexandra S. Rome (2019), “Identity Relevant Possessions,” Journal of Strategic Marketing, DOI: 10.1080/0965254X.2019.1657170

Books and Book Chapters

Rome, Alexandra (2022), “Taking Off the Blindfold: The Perils of Pornification and Sexual Abjectification,” in The Routledge Companion to Marketing and Feminism, eds. Pauline Maclaran, Lorna Stevens, and Olga Kravets, Routledge Publishing. 
Rome, Alexandra S., Stephanie O'Donohoe and Susan Dunnett (2019), "Rethinking Feminist Waves", in The Gender and Marketing Handbook, eds. Susan Dobscha, London: Edward Elgar Publishing.
Rome, Alexandra S. (2012), “Legal and Communication Aspects of the Russian State: Corruption in the Russian Elections and Voting Processes,” Россия на пересечении пространств и эпох: к 1150-летию российской государственности. Moscow: URSS Москва, 2012. 88-92.

Case Studies

Rome, Alexandra S. (2019), Marketing Infidelity: The Case of Ashley Madison [Case study]. ECCH: European Case Clearing House.

Rome, Alexandra S. and Caroline Marchant (2015), Back to the Basics: The Black Medicine Coffee Company and (other) UK Coffee Shops [Case study]. ECCH: European Case Clearing House.

Marchant, Caroline, Alexandra S. Rome, and David Marshall, (2015), A 3D View of the UK Cinema Sector [Case study]. ECCH: European Case Clearing House

Newsworthy mentions

​Rome, Alexandra S. and Jack Sheldon Tillotson (2021), Comment les touristes LGBT+ se cachent pour mieux voyager, The Conversation, 23 June, available from: https://theconversation.com/comment-les-touristes-lgbt-se-cachent-pour-mieux-voyager-163097. 
Rome, Alexandra S. and Aliette Lambert (2020), "(Wo)men on Top? The Perils of the ‘Pornification’ of Popular Culture," The Conversation, 20 July, available from: https://theconversation.com/wo-men-on-top-the-perils-of-the-pornification-of-popular-culture-141617. [Also available in French]
​

Conference Participation

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2015 Summer Marketing Educators' Conference, Chicago 2015
Consumer Culture Theory
Consumer Culture Theory Conference, Arkansas 2015
Interpretive Research Conference, Edinburgh 2015
Consumer Culture Theory Conference, Helsinki 2014
ACR Gendering Theory and Theorizing Gender, Helsinki 2014
Academy of Marketing Science, Monterey Bay 2013
Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research, Edinburgh 2013
2015 Summer Marketing Educators' Conference American Marketing Association
Conference proceeding                                                                                          
Hawkins, Matthew A., Anastasia Thyroff, and Alexandra S. Rome (2022), “Constructing Who We Are Through What We Do: Identifying Antecedents and Outcomes to Consumer-Activity Identification,” American Marketing Association, August 12-14, Chicago, USA.

​Conference proceeding                                                                                           
Rome, Alexandra S. and Aliette Lambert (2022), “The (Maternal) Abject Consumer Subject,” Consumer Culture Theory Conference, July 7-9, Corvallis, Oregon, USA.

Conference proceeding                                                                                       
Rome, Alexandra S. and Jack Tillotson (2022), “For Better or Worse? Navigating Social and Moral Expectations of Marriage through Infidelity,” Consumer Culture Theory Conference, July 7-9, Corvallis, Oregon, USA.

Working paper presentation                                                                                    
Rome, Alexandra S. and Jack S. Tillotson (2022), “'In the Zone:’ (Re)productions of space through digital self-representation,” Consumer Culture Theory Conference, July 7-9, Corvallis, Oregon, USA.

Conference proceeding
                                                                                            
Rome, Alexandra S. (2019), “Tempted by the fruit of another: Paradoxical insights from infidelity,” French-Austrian-German Workshop on Consumer Behavior, November 21-22, Nancy, France.

Conference proceeding

Rome, Alexandra S. and Aliette Lambert (2018), “Between the Sheets: Gendered neoliberalism, intimacy, and women’s sexual (consumption) practices,” Macromarketin Conference, July 9-12, Leipzig, Germany.

Working paper presentation
​Rome, Alexandra S. and Andrei Botez (2016), “Consuming the Swipe [poster presentation]", Consumer Culture Theory Conference, July 6 – 9, Lille, France.

Round-Table Discussant
Bettany, Shona, et al. (2016), “Vive la sexual revolution! Liberté, Equalité (and beyond) Fraterité in CCT Sexuality Research [round-table discussant]”, Consumer Culture Theory Conference, July 6-9, Lille, France.
 

Conference proceeding
Rome, Alexandra S., Stephanie O'Donohoe, and Susan Dunnett (2015), "Shifting Positions: An Exploration of Young Women’s Interpretations of Sex Appeal in Advertising," 2015 Summer Marketing Educators' Conference (American Marketing Association), August 14 -16, Chicago, Illinois. 

Conference proceeding
Hawkins, Matthew A. and Alexandra Rome S. (2015), "Practice Makes Perfect: Conceptualizing Identity Construction as a Practice," Consumer Culture Theory Conference, June 18-21, Fayetteville, Arkansas. 

Working paper presentation
Rome, Alexandra S. (2015), "To Each Her Own: Contextualizing Meaning-Based Models of Advertising [poster presentation]", Consumer Culture Theory Conference, June 18-21, Fayetteville, Arkansas. 


Conference proceeding
Rome, Alexandra S. and Matthew A. Hawkins (2015), "And... Action! Implementing Self-Directed Interview Research Designs," Interpretive Consumer Research Workshop, April 16-17, Edinburgh, Scotland.

Working paper presentation
Rome, Alexandra S. (2014), “It’s a Threesome: Advertising, Sex, and Feminism [poster presentation]", Consumer Culture Theory Conference, June 26-29, Helsinki, Finland.

Conference proceeding
Rome, Alexandra S. (2014), “The Dialectics of Female Sexuality, Advertising, and Contemporary Feminism,” Gendering Theory and Theorizing Gender, June 24-26, Helsinki, Finland. 

Conference proceeding
Rome, Alexandra S. (2013), “A Provocative Glimpse: An Exploration of How Women Consume Sex and Men in Advertising,” Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research Conference, September 19-20, Edinburgh, Scotland.

​Conference proceeding
Rome, Alexandra S. and Essam Ibrahim (2012), “A Cross-Cultural Comparison of Female Nudity Perception in Print Advertising Among Female Consumers in the UK and the Netherlands,” 42nd Academy of Marketing Science Annual Conference, May 15-18, 2013, Monterey Bay, California.

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