Vito Tassiello, Tillotson, Jack S., and Alexandra S. Rome (2020), “Alexa, order me a pizza!: The mediating role of psychological power in the consumer–voice assistant interaction,” Psychology and Marketing, https://doi.org/10.1002/mar.21488
Rome, Alexandra S., Stephanie O’Donohoe, and Susan Dunnett (2020), “Problematizing the Postfeminist Gaze: A Critical Exploration of Young Women’s Readings of Gendered Power Relations in Advertising,” Journal of Macromarketing, 40 (4), 546-562. Tillotson, Jack S., Vito Tassiello, Alexandra S. Rome, and Katariina Helaniemi (2020), “The Spirit of Sauna: Legitimating the Finnish Place Brand,” Journal of Place Management and Development, https://doi.org/10.1108/JPMD-12-2019-0109. Rome, Alexandra S. and Aliette Lambert (2020), “(Wo)men on Top? Postfeminist Contradictions in Young Women’s Sexual Narratives,” Marketing Theory, https://doi.org/10.1177/1470593120926240. Hawkins, Matthew A. and Alexandra S. Rome (2019), “Identity Relevant Possessions,” Journal of Strategic Marketing, DOI: 10.1080/0965254X.2019.1657170 Books and Book ChaptersRome, Alexandra S., Stephanie O'Donohoe and Susan Dunnett (2019), "Rethinking Feminist Waves", in The Gender and Marketing Handbook, ed. Susan Dobscha, London: Edward Elgar Publishing.
Rome, Alexandra S. (2012), “Legal and Communication Aspects of the Russian State: Corruption in the Russian Elections and Voting Processes,” Россия на пересечении пространств и эпох: к 1150-летию российской государственности. Moscow: URSS Москва, 2012. 88-92.
Case StudiesRome, Alexandra S. (2019), Marketing Infidelity: The Case of Ashley Madison [Case study]. ECCH: European Case Clearing House.
Rome, Alexandra S. and Caroline Marchant (2015), Back to the Basics: The Black Medicine Coffee Company and (other) UK Coffee Shops [Case study]. ECCH: European Case Clearing House. Marchant, Caroline, Alexandra S. Rome, and David Marshall, (2015), A 3D View of the UK Cinema Sector [Case study]. ECCH: European Case Clearing House Newsworthy mentionsRome, Alexandra S. and Aliette Lambert (2020), "(Wo)men on Top? The Perils of the ‘Pornification’ of Popular Culture," The Conversation, 20 July, available from: https://theconversation.com/wo-men-on-top-the-perils-of-the-pornification-of-popular-culture-141617. [Also available in French]
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