Journal Articles
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Rome, Alexandra S., Stephanie O’Donohoe, and Susan Dunnett (2020), “Problematizing the Postfeminist Gaze: A Critical Exploration of Young Women’s Readings of Gendered Power Relations in Advertising,” Journal of Macromarketing, 40 (4), 546-562.
Tillotson, Jack S., Vito Tassiello, Alexandra S. Rome, and Katariina Helaniemi (2020), “The Spirit of Sauna: Legitimating the Finnish Place Brand,” Journal of Place Management and Development, https://doi.org/10.1108/JPMD-12-2019-0109. Rome, Alexandra S. and Aliette Lambert (2020), “(Wo)men on Top? Postfeminist Contradictions in Young Women’s Sexual Narratives,” Marketing Theory, https://doi.org/10.1177/1470593120926240. Hawkins, Matthew A. and Alexandra S. Rome (2019), “Identity Relevant Possessions,” Journal of Strategic Marketing, DOI: 10.1080/0965254X.2019.1657170 Books and Book ChaptersRome, Alexandra S., Stephanie O'Donohoe and Susan Dunnett (2019), "Rethinking Feminist Waves", in The Gender and Marketing Handbook, ed. Susan Dobscha, London: Edward Elgar Publishing.
Rome, Alexandra S. (2012), “Legal and Communication Aspects of the Russian State: Corruption in the Russian Elections and Voting Processes,” Россия на пересечении пространств и эпох: к 1150-летию российской государственности. Moscow: URSS Москва, 2012. 88-92.
Case StudiesRome, Alexandra S. (2019), Marketing Infidelity: The Case of Ashley Madison [Case study]. ECCH: European Case Clearing House.
Rome, Alexandra S. and Caroline Marchant (2015), Back to the Basics: The Black Medicine Coffee Company and (other) UK Coffee Shops [Case study]. ECCH: European Case Clearing House. Marchant, Caroline, Alexandra S. Rome, and David Marshall, (2015), A 3D View of the UK Cinema Sector [Case study]. ECCH: European Case Clearing House Newsworthy mentionsRome, Alexandra S. and Aliette Lambert (2020), "(Wo)men on Top? The Perils of the ‘Pornification’ of Popular Culture," The Conversation, 20 July, available from: https://theconversation.com/wo-men-on-top-the-perils-of-the-pornification-of-popular-culture-141617. [Also available in French]
Conference Participation |
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Conference proceeding
Rome, Alexandra S. and Aliette Lambert (2018), “Between the Sheets: Gendered neoliberalism, intimacy, and women’s sexual (consumption) practices,” Macromarketin Conference, July 9-12, Leipzig, Germany.
Poster presentation
Rome, Alexandra S. and Andrei Botez (2016), “Consuming the Swipe [poster presentation]", Consumer Culture Theory Conference, July 6 – 9, Lille, France.
Round-Table Discussant
Bettany, Shona, et al. (2016), “Vive la sexual revolution! Liberté, Equalité (and beyond) Fraterité in CCT Sexuality Research [round-table discussant]”, Consumer Culture Theory Conference, July 6-9, Lille, France.
Conference proceeding
Rome, Alexandra S., Stephanie O'Donohoe, and Susan Dunnett (2015), "Shifting Positions: An Exploration of Young Women’s Interpretations of Sex Appeal in Advertising," 2015 Summer Marketing Educators' Conference (American Marketing Association), August 14 -16, Chicago, Illinois.
Conference proceeding
Hawkins, Matthew A. and Alexandra Rome S. (2015), "Practice Makes Perfect: Conceptualizing Identity Construction as a Practice," Consumer Culture Theory Conference, June 18-21, Fayetteville, Arkansas.
Poster Presentation
Rome, Alexandra S. (2015), "To Each Her Own: Contextualizing Meaning-Based Models of Advertising [poster presentation]", Consumer Culture Theory Conference, June 18-21, Fayetteville, Arkansas.
Conference proceeding
Rome, Alexandra S. and Matthew A. Hawkins (2015), "And... Action! Implementing Self-Directed Interview Research Designs," Interpretive Consumer Research Workshop, April 16-17, Edinburgh, Scotland.
Poster presentation
Rome, Alexandra S. (2014), “It’s a Threesome: Advertising, Sex, and Feminism [poster presentation]", Consumer Culture Theory Conference, June 26-29, Helsinki, Finland.
Conference proceeding
Rome, Alexandra S. (2014), “The Dialectics of Female Sexuality, Advertising, and Contemporary Feminism,” Gendering Theory and Theorizing Gender, June 24-26, Helsinki, Finland.
Conference proceeding
Rome, Alexandra S. (2013), “A Provocative Glimpse: An Exploration of How Women Consume Sex and Men in Advertising,” Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research Conference, September 19-20, Edinburgh, Scotland.
Conference proceeding
Rome, Alexandra S. and Essam Ibrahim (2012), “A Cross-Cultural Comparison of Female Nudity Perception in Print Advertising Among Female Consumers in the UK and the Netherlands,” 42nd Academy of Marketing Science Annual Conference, May 15-18, 2013, Monterey Bay, California.
Rome, Alexandra S. and Aliette Lambert (2018), “Between the Sheets: Gendered neoliberalism, intimacy, and women’s sexual (consumption) practices,” Macromarketin Conference, July 9-12, Leipzig, Germany.
Poster presentation
Rome, Alexandra S. and Andrei Botez (2016), “Consuming the Swipe [poster presentation]", Consumer Culture Theory Conference, July 6 – 9, Lille, France.
Round-Table Discussant
Bettany, Shona, et al. (2016), “Vive la sexual revolution! Liberté, Equalité (and beyond) Fraterité in CCT Sexuality Research [round-table discussant]”, Consumer Culture Theory Conference, July 6-9, Lille, France.
Conference proceeding
Rome, Alexandra S., Stephanie O'Donohoe, and Susan Dunnett (2015), "Shifting Positions: An Exploration of Young Women’s Interpretations of Sex Appeal in Advertising," 2015 Summer Marketing Educators' Conference (American Marketing Association), August 14 -16, Chicago, Illinois.
Conference proceeding
Hawkins, Matthew A. and Alexandra Rome S. (2015), "Practice Makes Perfect: Conceptualizing Identity Construction as a Practice," Consumer Culture Theory Conference, June 18-21, Fayetteville, Arkansas.
Poster Presentation
Rome, Alexandra S. (2015), "To Each Her Own: Contextualizing Meaning-Based Models of Advertising [poster presentation]", Consumer Culture Theory Conference, June 18-21, Fayetteville, Arkansas.
Conference proceeding
Rome, Alexandra S. and Matthew A. Hawkins (2015), "And... Action! Implementing Self-Directed Interview Research Designs," Interpretive Consumer Research Workshop, April 16-17, Edinburgh, Scotland.
Poster presentation
Rome, Alexandra S. (2014), “It’s a Threesome: Advertising, Sex, and Feminism [poster presentation]", Consumer Culture Theory Conference, June 26-29, Helsinki, Finland.
Conference proceeding
Rome, Alexandra S. (2014), “The Dialectics of Female Sexuality, Advertising, and Contemporary Feminism,” Gendering Theory and Theorizing Gender, June 24-26, Helsinki, Finland.
Conference proceeding
Rome, Alexandra S. (2013), “A Provocative Glimpse: An Exploration of How Women Consume Sex and Men in Advertising,” Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research Conference, September 19-20, Edinburgh, Scotland.
Conference proceeding
Rome, Alexandra S. and Essam Ibrahim (2012), “A Cross-Cultural Comparison of Female Nudity Perception in Print Advertising Among Female Consumers in the UK and the Netherlands,” 42nd Academy of Marketing Science Annual Conference, May 15-18, 2013, Monterey Bay, California.
