Journal Articles
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Vito Tassiello, Tillotson, Jack S., and Alexandra S. Rome (2020), “Alexa, order me a pizza!: The mediating role of psychological power in the consumer–voice assistant interaction,” Psychology and Marketing, https://doi.org/10.1002/mar.21488
Rome, Alexandra S., Stephanie O’Donohoe, and Susan Dunnett (2020), “Problematizing the Postfeminist Gaze: A Critical Exploration of Young Women’s Readings of Gendered Power Relations in Advertising,” Journal of Macromarketing, 40 (4), 546-562. Tillotson, Jack S., Vito Tassiello, Alexandra S. Rome, and Katariina Helaniemi (2020), “The Spirit of Sauna: Legitimating the Finnish Place Brand,” Journal of Place Management and Development, https://doi.org/10.1108/JPMD-12-2019-0109. Rome, Alexandra S. and Aliette Lambert (2020), “(Wo)men on Top? Postfeminist Contradictions in Young Women’s Sexual Narratives,” Marketing Theory, https://doi.org/10.1177/1470593120926240. Hawkins, Matthew A. and Alexandra S. Rome (2019), “Identity Relevant Possessions,” Journal of Strategic Marketing, DOI: 10.1080/0965254X.2019.1657170 Books and Book ChaptersRome, Alexandra (2022), “Taking Off the Blindfold: The Perils of Pornification and Sexual Abjectification,” in The Routledge Companion to Marketing and Feminism, eds. Pauline Maclaran, Lorna Stevens, and Olga Kravets, Routledge Publishing.
Rome, Alexandra S., Stephanie O'Donohoe and Susan Dunnett (2019), "Rethinking Feminist Waves", in The Gender and Marketing Handbook, eds. Susan Dobscha, London: Edward Elgar Publishing.
Rome, Alexandra S. (2012), “Legal and Communication Aspects of the Russian State: Corruption in the Russian Elections and Voting Processes,” Россия на пересечении пространств и эпох: к 1150-летию российской государственности. Moscow: URSS Москва, 2012. 88-92.
Case StudiesRome, Alexandra S. (2019), Marketing Infidelity: The Case of Ashley Madison [Case study]. ECCH: European Case Clearing House.
Rome, Alexandra S. and Caroline Marchant (2015), Back to the Basics: The Black Medicine Coffee Company and (other) UK Coffee Shops [Case study]. ECCH: European Case Clearing House. Marchant, Caroline, Alexandra S. Rome, and David Marshall, (2015), A 3D View of the UK Cinema Sector [Case study]. ECCH: European Case Clearing House Newsworthy mentionsRome, Alexandra S. and Jack Sheldon Tillotson (2021), Comment les touristes LGBT+ se cachent pour mieux voyager, The Conversation, 23 June, available from: https://theconversation.com/comment-les-touristes-lgbt-se-cachent-pour-mieux-voyager-163097.
Rome, Alexandra S. and Aliette Lambert (2020), "(Wo)men on Top? The Perils of the ‘Pornification’ of Popular Culture," The Conversation, 20 July, available from: https://theconversation.com/wo-men-on-top-the-perils-of-the-pornification-of-popular-culture-141617. [Also available in French]
Conference Participation |
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Conference proceeding
Hawkins, Matthew A., Anastasia Thyroff, and Alexandra S. Rome (2022), “Constructing Who We Are Through What We Do: Identifying Antecedents and Outcomes to Consumer-Activity Identification,” American Marketing Association, August 12-14, Chicago, USA.
Conference proceeding
Rome, Alexandra S. and Aliette Lambert (2022), “The (Maternal) Abject Consumer Subject,” Consumer Culture Theory Conference, July 7-9, Corvallis, Oregon, USA.
Conference proceeding
Rome, Alexandra S. and Jack Tillotson (2022), “For Better or Worse? Navigating Social and Moral Expectations of Marriage through Infidelity,” Consumer Culture Theory Conference, July 7-9, Corvallis, Oregon, USA.
Working paper presentation
Rome, Alexandra S. and Jack S. Tillotson (2022), “'In the Zone:’ (Re)productions of space through digital self-representation,” Consumer Culture Theory Conference, July 7-9, Corvallis, Oregon, USA.
Conference proceeding
Rome, Alexandra S. (2019), “Tempted by the fruit of another: Paradoxical insights from infidelity,” French-Austrian-German Workshop on Consumer Behavior, November 21-22, Nancy, France.
Conference proceeding
Rome, Alexandra S. and Aliette Lambert (2018), “Between the Sheets: Gendered neoliberalism, intimacy, and women’s sexual (consumption) practices,” Macromarketin Conference, July 9-12, Leipzig, Germany.
Working paper presentation
Rome, Alexandra S. and Andrei Botez (2016), “Consuming the Swipe [poster presentation]", Consumer Culture Theory Conference, July 6 – 9, Lille, France.
Round-Table Discussant
Bettany, Shona, et al. (2016), “Vive la sexual revolution! Liberté, Equalité (and beyond) Fraterité in CCT Sexuality Research [round-table discussant]”, Consumer Culture Theory Conference, July 6-9, Lille, France.
Conference proceeding
Rome, Alexandra S., Stephanie O'Donohoe, and Susan Dunnett (2015), "Shifting Positions: An Exploration of Young Women’s Interpretations of Sex Appeal in Advertising," 2015 Summer Marketing Educators' Conference (American Marketing Association), August 14 -16, Chicago, Illinois.
Conference proceeding
Hawkins, Matthew A. and Alexandra Rome S. (2015), "Practice Makes Perfect: Conceptualizing Identity Construction as a Practice," Consumer Culture Theory Conference, June 18-21, Fayetteville, Arkansas.
Working paper presentation
Rome, Alexandra S. (2015), "To Each Her Own: Contextualizing Meaning-Based Models of Advertising [poster presentation]", Consumer Culture Theory Conference, June 18-21, Fayetteville, Arkansas.
Conference proceeding
Rome, Alexandra S. and Matthew A. Hawkins (2015), "And... Action! Implementing Self-Directed Interview Research Designs," Interpretive Consumer Research Workshop, April 16-17, Edinburgh, Scotland.
Working paper presentation
Rome, Alexandra S. (2014), “It’s a Threesome: Advertising, Sex, and Feminism [poster presentation]", Consumer Culture Theory Conference, June 26-29, Helsinki, Finland.
Conference proceeding
Rome, Alexandra S. (2014), “The Dialectics of Female Sexuality, Advertising, and Contemporary Feminism,” Gendering Theory and Theorizing Gender, June 24-26, Helsinki, Finland.
Conference proceeding
Rome, Alexandra S. (2013), “A Provocative Glimpse: An Exploration of How Women Consume Sex and Men in Advertising,” Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research Conference, September 19-20, Edinburgh, Scotland.
Conference proceeding
Rome, Alexandra S. and Essam Ibrahim (2012), “A Cross-Cultural Comparison of Female Nudity Perception in Print Advertising Among Female Consumers in the UK and the Netherlands,” 42nd Academy of Marketing Science Annual Conference, May 15-18, 2013, Monterey Bay, California.
Hawkins, Matthew A., Anastasia Thyroff, and Alexandra S. Rome (2022), “Constructing Who We Are Through What We Do: Identifying Antecedents and Outcomes to Consumer-Activity Identification,” American Marketing Association, August 12-14, Chicago, USA.
Conference proceeding
Rome, Alexandra S. and Aliette Lambert (2022), “The (Maternal) Abject Consumer Subject,” Consumer Culture Theory Conference, July 7-9, Corvallis, Oregon, USA.
Conference proceeding
Rome, Alexandra S. and Jack Tillotson (2022), “For Better or Worse? Navigating Social and Moral Expectations of Marriage through Infidelity,” Consumer Culture Theory Conference, July 7-9, Corvallis, Oregon, USA.
Working paper presentation
Rome, Alexandra S. and Jack S. Tillotson (2022), “'In the Zone:’ (Re)productions of space through digital self-representation,” Consumer Culture Theory Conference, July 7-9, Corvallis, Oregon, USA.
Conference proceeding
Rome, Alexandra S. (2019), “Tempted by the fruit of another: Paradoxical insights from infidelity,” French-Austrian-German Workshop on Consumer Behavior, November 21-22, Nancy, France.
Conference proceeding
Rome, Alexandra S. and Aliette Lambert (2018), “Between the Sheets: Gendered neoliberalism, intimacy, and women’s sexual (consumption) practices,” Macromarketin Conference, July 9-12, Leipzig, Germany.
Working paper presentation
Rome, Alexandra S. and Andrei Botez (2016), “Consuming the Swipe [poster presentation]", Consumer Culture Theory Conference, July 6 – 9, Lille, France.
Round-Table Discussant
Bettany, Shona, et al. (2016), “Vive la sexual revolution! Liberté, Equalité (and beyond) Fraterité in CCT Sexuality Research [round-table discussant]”, Consumer Culture Theory Conference, July 6-9, Lille, France.
Conference proceeding
Rome, Alexandra S., Stephanie O'Donohoe, and Susan Dunnett (2015), "Shifting Positions: An Exploration of Young Women’s Interpretations of Sex Appeal in Advertising," 2015 Summer Marketing Educators' Conference (American Marketing Association), August 14 -16, Chicago, Illinois.
Conference proceeding
Hawkins, Matthew A. and Alexandra Rome S. (2015), "Practice Makes Perfect: Conceptualizing Identity Construction as a Practice," Consumer Culture Theory Conference, June 18-21, Fayetteville, Arkansas.
Working paper presentation
Rome, Alexandra S. (2015), "To Each Her Own: Contextualizing Meaning-Based Models of Advertising [poster presentation]", Consumer Culture Theory Conference, June 18-21, Fayetteville, Arkansas.
Conference proceeding
Rome, Alexandra S. and Matthew A. Hawkins (2015), "And... Action! Implementing Self-Directed Interview Research Designs," Interpretive Consumer Research Workshop, April 16-17, Edinburgh, Scotland.
Working paper presentation
Rome, Alexandra S. (2014), “It’s a Threesome: Advertising, Sex, and Feminism [poster presentation]", Consumer Culture Theory Conference, June 26-29, Helsinki, Finland.
Conference proceeding
Rome, Alexandra S. (2014), “The Dialectics of Female Sexuality, Advertising, and Contemporary Feminism,” Gendering Theory and Theorizing Gender, June 24-26, Helsinki, Finland.
Conference proceeding
Rome, Alexandra S. (2013), “A Provocative Glimpse: An Exploration of How Women Consume Sex and Men in Advertising,” Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research Conference, September 19-20, Edinburgh, Scotland.
Conference proceeding
Rome, Alexandra S. and Essam Ibrahim (2012), “A Cross-Cultural Comparison of Female Nudity Perception in Print Advertising Among Female Consumers in the UK and the Netherlands,” 42nd Academy of Marketing Science Annual Conference, May 15-18, 2013, Monterey Bay, California.
